The Web Marketing Association is proud to present this 2016 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Media Online Ad
In Q4 2015 TAG Heuer and its agency Havas Worldwide partnered with Forbes to highlight TAG’s incredible brand ambassadors as part of an effort to build more engagement with key audiences and drive traffic to their e-commerce website.
Forbes created this custom ad unit that enabled the advertiser to highlight several brand ambassadors (Cristiano Ronaldo, Cara Delevigne, Tom Brady and Henrik Lunqvist), in one push down unit featuring video and article content on each while clicking through to shop TAG Heuer products. The unit featured content that TAG Heuer had already created for their own site that was reworked by Forbes Brand Productions to work best for Forbes.com’s audience of 45.5 million monthly unique visitors.
This unit was featured only on Forbes during the launch of the “The Forbes Fab 40 – The World’s Most Valuable Sports Brands 2015.” TAG’s exclusive partnership with Forbes for the “Forbes Fab 40” helped highlight TAG as being at the intersection of Sports and Luxury.
This unit offered a highly interactive experience for all users, and allowed TAG’s audience to engage with all four ambassadors. The interaction life for this unit was 2.9X higher than standard ad creative.
Contributors:
| SVP Group Account Director, Havas Worldwide: | Stefanie Kubanka |
| VP, Account Director, Havas Worldwide: | Jessica Klein |
| Media Supervisor, Havas Worldwide: | Norah Janson |
| Media Planner, Havas Worldwide: | Joanne Cheung |
| Advertising Sales Manager, Luxury Category, Forbes Media: | Olivia Gelade |
| Associate Designer at Forbes : | Carlos Mella |
| VP, Ad Sales East + EMEA at Forbes: | Jessica Sibley |
| VP Communication TAG Heuer : | Françoise Bezzola |
| Digital Marketing Director TAG Heuer North America: | Joshua Sherman |
FORBES MEDIA
Location: US