The Web Marketing Association is proud to present this 2017 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Mutual Fund Integrated Ad Campaign
The goal of the Ask What ELSS campaign was to bring E.L.S.S. (also known as Equity Linked Savings Scheme - a type of Mutual Fund that offer tax benefits under the Income Tax Act in India) out from the unknown / unfamiliar space and position it as a smarter and more empowering tax-saving investment to the retail consumer.
The campaign thought is based on a key consumer insight that “we always want more”! We all multi-task or multi-ask to get the most. Why then, do we settle for a tax saving instrument that just saves tax? Hence, why settle for a tax saving instrument that just saves tax? #AskWhatELSS!
Contributors:
| Deputy Head and AVP: | Balaji Vaidyanathan |
| Assistant Manager: | Vishal Shah |
| Head and Vice President: | Juzer Tambawalla |