Best Transportation Integrated Ad Campaign

Zellmer McConnell was tasked with informing Central Texans about the new Express Lane being built along the MoPac (Loop 1) corridor. The new lane uses the innovative technology of variable tolling. Because this was a new technology, our challenge was to both inform the public about how this technology works, while at the same time striking a conversational tone that would ease traffic angst in Austin.

Contributors:

Partner / Chief Creative Officer:	Beth McConnell
Partner / Chief Creative Officer:	Stefani Zellmer
Art Director:	Demian Fore
Copywriter:	David Parson
Agency Producer:	Susan Lazarus
Account Services Director:	Ashley Andy
Account Manager:	Kim Deter
Production Company:	Powerhouse Animation
Hailey Lyons:	Copywriter
Wendi Aarons:	Copywriter

ZELLMER MCCONNELL

Location: USA