The Web Marketing Association is proud to present this 2017 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Food Industry Online Video
Halloween is the festival when the maximum amount of candy is consumed in the U.S., and people dress in costumes to scare others into giving them candy, commonly known as “Trick Or Treat-ing.”
This Halloween, the U.S. was disturbed by multiple scary clown sightings. In this commercial for Atomic Candy, we follow a creepy clown testing his Halloween costume, and his “Trick Or Treat” game, on an unsuspecting victim.
The commercial ran exclusively on Facebook and was micro-targeted at our target demographic of candy enthusiasts and Halloween enthusiasts living in North Texas. The main objective of the commercial was to lure more visitors to the store situated on the historic town square in Denton, Texas.
Contributors:
| Eric Springer: | Chief Creative Officer |
| Kiran Koshy: | Creative Director / Art Director |
| Jeff Hodgson: | Copywriter |
| Kiran: | Director |
| Mike Jensen: | DP / Finish |
| Landon Brands: | Camera Assist |
| Mike Pethel: | Color - Beach House Color, LA |
| Adam Henderson: | Editor - PostOp, Dallas, TX |
| Michael Anastasi: | Sound Design - Barking Owl Sound, LA |
| Dustin Ballard: | Music / The Clown |
INNOCEAN USA
Location: United States
About the Agency:
Founded in 2009, INNOCEAN Worldwide Americas is headquartered in Huntington Beach, California, with offices in New York, Chicago, and Dallas. With 400 employees, INNOCEAN Worldwide Americas is part of the INNOCEAN Worldwide network and currently serves as lead agency for Hyundai Motor America and Genesis Motor America, as well as partners with KIA Motors America and Hankook Tire.