Now in its 44th anniversary, the game needed a brand update to help reframe its importance for US basketball fans. WHITE64 breathed new life into the Capital Classic with a promotional site that prominently features the game’s new identity while preserving its legacy. The online presence cements these assets with the event’s history, merchandise, location details and schedule. A “record” section displays past scores of the Capital Classic by decade, and a yearbook-style photo section features famous basketball players who have participated in the game, including Lebron James, Magic Johnson and Michael Jordan.
