The Web Marketing Association is proud to present this 2017 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Construction Website
The audience for this website can tend to be very mobile on any given business day and the website needed to ensure a positive experience. Our development team worked closely with our design and UX / UI teams and dove into the code to create a dynamic and responsively programmed website. This approach and close collaboration provided an equally rich engagement whether on desktop, tablet, or mobile device.
The design concept was governed by three crucial requirements. It needed to communicate the highly visual and experiential nature of SageGlass’s performance in an immediate, breathtaking, clear, emotional way. It needed to create palpable desire to experience these environments in person.
Also, because SageGlass was defining an emerging technology and its market, it needed to explain, with precision and clarity, the functionality, benefits, and implications of this technology to architects, specifiers, and building owners.
Lastly, SageGlass has many distinctive benefits specific to various industry segments like healthcare, higher education, commercial offices, and cultural institutions. By combining stunning visuals, expressive infographics, and direct, plainspoken copy we needed to make a provocative case for SageGlass’ role in complex architectural settings.
Contributors:
| Executive Creative Director: | Dan Shepelavy |
| Associate Creative Director: | Chris Fernandez |
| Copywriter: | Hannah McDonnell |
| Director of Digital Marketing: | Art Stiefel |
| Digital Producer: | Megan Hegerty |
| Lead Web Developer: | Will Murdoch |
| Full Stack Developer : | Pierre Victor |
| Account Manager: | Erin Auci |
| Production Manager: | Nancy Logan |
BROWNSTEIN GROUP
Location: United States
About the Agency:
Brownstein Group is the longest-running independent brand communication agency in Philadelphia. Founded in 1964 as Brownstein Advertising, Brownstein Group has since evolved into a network of integrated communication specialties encompassing brand strategy, digital, advertising and design, public relations, and social media. A member of the 4As, the Public Relations Society of America and Philly Ad Club, Brownstein Group provides services to local, national and international clients such as IKEA, Beneficial Bank, Comcast, Saint-Gobain North America, Ricoh America, Cozen O’Connor, Western Union, The Philadelphia Auto Show, Garces Group and La Colombe.