The Web Marketing Association is proud to present this 2017 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Game Site Website
As part of their focus on sustainability, IKEA tasked Brownstein Group with creating a game spotlighting energy-saving LED bulbs (the only type IKEA sells in its stores). Against a soundtrack featuring the perfect amount of blips and bloops, the player clicks on incandescent bulbs as they fall, magically converting them to lower energy LED bulbs. At the end of the game, the player is able to see how much energy they “saved” based on their score. To further drive the green message home, the last screen features a “Did you know” fact – a bite–sized snippet about LED energy savings. A fun game, an earth-friendly message. Everyone’s a winner!
Contributors:
| Director of Digital Marketing: | Art Stiefel |
| Associate Creative Director: | Bob Myers |
| Copywriter: | Andrew Rubin |
| Lead Project Manager: | Gina DiGiovanni |
| Digital Producer: | Megan Hegerty |
| Designer : | Danni Sinisi |
| Lead Web Developer: | Will Murdoch |
| Full Stack Developer: | Pierre Victor |
| Developer : | Cristian Rivera |
BROWNSTEIN GROUP
Location: United States
About the Agency:
Brownstein Group is the longest-running independent brand communication agency in Philadelphia. Founded in 1964 as Brownstein Advertising, Brownstein Group has since evolved into a network of integrated communication specialties encompassing brand strategy, digital, advertising and design, public relations, and social media. A member of the 4As, the Public Relations Society of America and Philly Ad Club, Brownstein Group provides services to local, national and international clients such as IKEA, Beneficial Bank, Comcast, Saint-Gobain North America, Ricoh America, Cozen O’Connor, Western Union, The Philadelphia Auto Show, Garces Group and La Colombe.