Audience
* Design professionals (architects, architectural specifiers, engineers)
* Contractors (commercial and residential buildings)
* Building material dealers
Goals
The SIPs Madness campaign used an interactive, voting bracket contest designed to deliver on these marketing goals:
* Gain contact information from interested architects, contractors and building material dealers to add to Premier’s marketing database for ongoing outreach
* Educate building industry professionals on the multiple benefits of SIPs
* Build brand awareness and loyalty for Premier SIPs
* Gather insights on how customers rank various SIP benefits, to help inform future marketing efforts and message targeting
* Increase Premier SIP’s Facebook likes and Twitter followers
* Enhance engagement with Premier customers and potential customers on social media
Ultimately, the purpose of these goals was to help generate sales leads and to drive sales for Premier SIPs.
