Every apartment seems to only tell you what they look like. We were contacted to tell the story of a community in a crowded market and chose to highlight what we truly remember about our favorite homes. The memories that happened there and the senses that sparked them. We created a campaign highlighting every sense of home and let the audience interact with them through video, an interactive landing page, scratch and sniff display ads, and actual scratch and sniff posters that found their way all over the city.
AGENCY FIFTY3
Website: agencyfifty3.com/
Location: United States
About the Agency:
Agency FIFTY3 is a full-service agency based in Denver, CO. We’re a group of creatives, analysts, strategists, creators, artists, and marketing scientists who have joined forces from all over the country. We offer a variety of services that work hand-in-hand with each other. We’re everything you need in one place.