The Web Marketing Association is proud to present this 2017 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Consumer Goods Integrated Ad Campaign
Flash&Go is an at-home hair removal device from Silk’n that disables hair growth permanently. It’s been showcased on DRTV spots for years, and has always done well. Recently however, the market has become saturated, and as a result, interest in Flash&Go has lost momentum and sales have declined.
That’s when we decided to create a multi-media campaign that would target our main competitor – the razor. The “Silk’n not shaven challenge” was born. This national, bilingual campaign showed women that they could finally get rid of their razors forever, while also doing away with their unwanted hair – permanently. And since they wouldn’t be needing their razors anymore, we put them to better use by creating a whimsical font for our headlines.
The results of the campaign? A spike in sales. The results for women? Permanent hair removal and beautiful skin.
Contributors:
| Associate Creative Director: | Stephen Loveless |
| Writer: | Paige Tiberio |
| Creative Director: | Curtis Wolowich |
| Account Supervisor: | Amanda Kohn |
| Ellie Lee: | Production |
| Hannah Hall: | Graphic Designer |