The Web Marketing Association is proud to present this 2017 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Credit Union Website
Kern Schools Federal Credit Union (KSFCU) serves 160,000+ members of various ages, demographics, and computer literacy. So with such a large and diverse user base, the overall goal of the website redesign was to craft an intuitive user experience that seamlessly guides traffic based on an organized content hierarchy and also creates familiarity with key elements like the online banking portal remaining in the same position from the previous website...or in other words, our goal was to create the best credit union website the world has ever seen!
In setting the scope of the project, we intended to humanize the new website by ensuring it was devoid of bank-related stock imagery and boring bank-speak content. So we scheduled a 3-day video / photo shoot in Kern County and we wrote all the SEO-optimized content (English & Spanish) in a conversational tone to convey the vital role KSFCU plays in their community. This strategy has intentionally positioned them as the most approachable bank in their area.
To design the site, we utilized the data from the numerous digital marketing campaigns we’ve ran for KSFCU in the past. Our data-driven design approach allowed us to layout the home page and the 32 internal page templates to encourage content consumption and for specific conversions.
The result is a website that has already received local accolades and most importantly, has created more KSFCU clients...and it’s quite possibly the best credit union website in the world, although we’re probably a little biased.
Contributors:
| Director of Client Relations: | Dave Martin |
| Marketing Director: | Ryan Joneson |
| Art Director : | Michael Uribes |
| Senior Web Developer: | Mauro Mustillo |
| Senior Project Manager: | Kevin Gordy |
| SVP/Chief Marketing & Advocacy Officer: | Michael M. George |
| VP of Marketing, Sales & Business Development: | Patti Reed |
| Sr. Digital Marketing Officer: | Mallory Cuevas |
NETTRA MARKETING
Website: https://nettramarketing.com/
Location: United States
About the Agency:
As digital media experts, we excel at attracting the most qualified traffic via inbound marketing services like programmatic display and video advertising, Search Engine Marketing, SEO, social media marketing, landing page optimization/website design, and marketing automation. We've won numerous American Advertising awards for digital media, we're a seasoned Google Partner, and we were featured speakers at SXSW (South By Southwest) on Search Engine Marketing.