Best International Business Email Message

Centurylink High Speed Internet Upsell
Visually stimulating email appeals to all audiences

THE TARGET
This email was sent to small business owners who specifically have 1 – 10 employees. This target audience lacks the IT resources they need to help them make the critical technical decisions required of a small business, and we wanted to encourage a CenturyLink partnership to solve that.

THE CHALLENGE
Wanting to keep the creative fresh, we wanted CenturyLink customers who trusted their phone services to realize that CenturyLink would be a great partner for their Internet and other business needs as well.

THE ANSWER
Keep it simple, but make it impactful! These are smart business owners, who when presented with a better deal, will take it.

THE WORK
We let the visuals take the lead on these, and really drive home the idea the copy portrayed. We created two bold concepts with striking visuals to really drive home the idea of “faster speeds”. We kept the initial copy short but relevant to the animation in both emails, and gave some additional benefits bullets below the hero.

THE RESULTS
Having open rates of 10.34%, this email was a huge hit! With high opens and click-throughs, the ask of CenturyLink was met in an impactful way.

Contributors:

Executive Creative Director:	Suzanne Darmory
Global Creative Director:	Christine Cucuzza
Art Director:	Becky Gregory
Senior Art Director:	Justin Hale
Senior Copywriter:	Kristin Brennan
Account Manager:	Char Kershaw

ZETA

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.