Best Biotechnology Online Campaign, Best Technology Online Campaign

The purpose of this campaign is to help researchers discover their full protein potential! Thermo Fisher Scientific is the world leader in serving science. No matter where you are in the protein research.

This campaign has a fun stacking dolls game, Protein Milestones poster giveaway, social engagement campaign where the #ProteinBiology Dolls virtually traveled the world as followers guess their location and 7 Steps of Protein educational series. We wanted to generously give information about the protein biology workflow. Our goal was to generate 2000 contacts.

2016 Results: The internet rewarded our efforts with results beyond our expectations! We more than doubled our goal of 2000 contacts.

• Impressions 57.9 million
• Engagement 159K
• Link Clicks 195K
• Visits 127K
• Contacts generated 4,049

Contributors:

Vice President, Biosciences Marketing:	Hrissi Samartzidou, Ph.D.
Market Development Director :	Melissa Stolow
Market Development Manager:	Priya Rangaraj
Market Development Manager:	Monica O’Hara
Market Development Manager:	Jessie Ou
Senior Digital Market Development Manager:	Marie Morgan
Digital Market Development Manager:	Hong Van Le
Creative Director:	Gustavo Peralta
Art Director:	Anthony Delgadillo
Legal Team:	Julie Eskanazi

THERMO FISHER SCIENTIFIC

Website: www.thermofisher.com

Location: United States

About the Agency:

Thermo Fisher Scientific Inc. is the world leader in serving science, with revenues of $18 billion and more than 55,000 employees globally. Our mission is to enable our customers to make the world healthier, cleaner and safer. We help our customers accelerate life sciences research, solve complex analytical challenges, improve patient diagnostics and increase laboratory productivity.