The goal of this campaign was to engage prospective MBA students to explore and request more information about Fisher College's MBA program. In doing this we designed an interactive landing page experience that actively showcased key program elements all within a very conversion focused and lead gen centric environment. Special care was taken to ensure that the lead gen form was consistently presented on each page of the environment we created so that the user could readily convert at any point in time. We also took special care in selecting an "Aspirational" header image, that showcased users in a professional, with the idea of showing users what you will achieve. Finally, the Call To Action of Take the Next Step, was selected as we wanted users to think of the action as more than just a form complete, but the next step they are taking in their professional journey.
