Best Retail Integrated Ad Campaign

We were tasked to create awareness for the Mac’s Froster (an icy, cold slushy drink) by interacting with our 17-year-old target in an entertaining and unique way. This is challenging since we’re going after the elusive millennial. We wanted to reach them when they were out with their friends, in a shareable and exciting way that would get their attention and increase the brand’s cool factor. And for teens that spend every waking moment on their smartphones, there’s nothing cooler than Snapchat. Consequently, Frosterize your face on Snapchat was born. We created a campaign that gave our target the ability to actually turn into select Froster flavours by warping their faces on Snapchat.

Contributors:

Creative Director:	Alanna Nathanson
Creative Director:	Natalie Armata
Copywriter:	Brandon Tralman-Baker
Art Director:	Jordan Heidendahl
Art Director:	JP Spanbauer
Photographer:	Jason Florentino
Graphic Artist:	Mark Slater
Studio Manager:	Sean Lawrence
Retouching Artist:	Stephen Cribben

GIANTS & GENTLEMEN

Website: giantsandgents.com/

Location: Canada

About the Agency:

We are a full-service, strategy & creative shop offering stand-out ideas and zero attitude. As entrepreneurs, we bring a grow or die philosophy to help brands tower like giants, while always acting like gents.