In January 2017, Lenovo, the #1 PC company in the world, once again made a huge impact at CES, a global consumer electronics and consumer technology tradeshow, earning over 60 awards. Kicking off the event with a full range of exciting products, Lenovo clearly demonstrated how “different innovates better”. Those unable to attend the event in person could experience the exciting product announcements through www.lenovo.com/ces. Launched in 135 countries and in over 20 languages, this landing page allowed customers to experience the buzz and excitement of Lenovo’s many CES events: announcements, product overviews and tours, press coverage, concerts, and of course, the parties. Viewers were able to learn more about these new innovative products through hot off the floor demonstration and interview videos. And they could also witness (via video) how a Las Vegas restaurant was completely transformed to a product showcase by day and a concert and party scene by night. Best yet, through the consolidated social media feed, they could catch up on all the buzz from folks right on the scene.
