Best Telecommunication Mobile Application

Challenge For their 20th anniversary, Belgian telco provider Telenet wanted to show people how far they’ve come over the past 20 years. Insight Whole generations have forgotten how it used to be without all the technology we take for granted every day. Too bad, be¬cause some things weren’t just crappy but above all a lot of fun. Time for a vintage digital detox... with your smartphone. Idea Telenet presents: The CamerApp. A fun photo app that looks and works exactly like a disposable camera. No filters, no preview and no instant sharing. Instead, users had to wait one week for their photos to be developed and mailed to them before they could see the results for the first time. When users received their pictures at home, one of the images in the stack was a promotion for smartphones. Launch We launched The CamerApp with the help of two of Belgium’s most influential social media celebrities. They helped by posting... nothing... for a whole week. Their social media silence caused a lot of buzz for the CamerApp. Results - 2.3 million reached on social (population Flanders: 6.4 million) - App sold out 4x - 76% daily active users - Smartphone sales increased by 17%. - Number 1 in Google Play and the The App Store - Trending on Twitter

Contributors:

Creative Director:	Pieter Staes, Manuel Ostyn
Creatives:	Tijs Dejonckheere, Wout Geysen
Strategy:	Nicolas Moerman, Jorian Vanvossel
Design:	Joris Verstuyft, Anja Van den Broeck, Laura Soave, Tom Merckx, Dennis Goudket, Bert Beckers
Copy:	Annelies Paredaens, Frederik De Brant
Account/Project Management:	Britt Proost, Hanne Vervust, Dorien Maes, Claudio Capo
Digital Production :	Stijn Janssens, Veerle Struyf & Jonas Van der Sande, AppFoundry (App Development)
Production:	Ingeborg Van Hoof, Mathias Lewis (Audio Producer)
Client Contacts :	Nathalie Rahbani, Dries Peeters, Femke De Roo, Marijke Vissers
Other:	PHD (Media Agency), Walkie Talkie (PR), Lennie De Wit (Social Content Manager)

THESE DAYS

Location: Belgie