Best B2b Email Message Campaign

HP Technology at Work is a solutions-oriented B2B email newsletter that dynamically targets the opted-in subscriber with relevant content. HP requested a special issue of the email be designed and deployed in conjunction with their sponsorship of the first Panorama NYC festival.

To bring this unique event home to HP Technology at Work’s 3 million worldwide subscribers, the "ART + TECH" issue showcased original video and digital content that showed readers how technology can help them become business innovators. The email template was responsive, and the content was repurposed by other HP teams in their social media and promotional efforts.

Contributors:

Creative Director:	Evan Heigert
Art Director:	Kevin Folk
Content Strategy:	Stacy Klein

IRIS WORLDWIDE

Location: United States