Impractical Jokers is truTV’s #1 hit series with an intensely loyal base of digitally active and socially engaged fans. This top-performing show is one of truTV’s youngest, with a strong skew towards millennial males.
Mountain Dew wanted a high impact and memorable connection with that same target demo, building on the brand’s irreverent and somewhat surreal Kickstart campaign in early 2016. Mountain Dew empowers fans to have an exhilarating damn good time - it doesn’t exist until you DEW it. And the Impractical Jokers embody fun, camaraderie, and energy. We see it all come together in this custom content, engaging fans across all screens, and urging them to join in the celebration.
This custom animated rich media piece mashes up fan favorite moments from Impractical Jokers within a customized environment that complements the spirit and attitude of Mountain Dew’s overall creative tonality.
The client loved it, and Jokers fans liked/shared/commented with great enthusiasm.
