The Web Marketing Association is proud to present this 2017 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
LISA GLUCK VP, DIRECTOR OF DIGITAL SERVICES CHRISTIE'S INTERNATIONAL REAL ESTATE
CHRISTIE�S INTERNATIONAL REAL ESTATE
Best Real Estate Online Ad
Search&Display offered Christies Real Estate (CIRE) affiliates a Global Search&Display online ad unit to seamlessly insert, into their own affiliate website. The banner containing a lead generation form, to a contact from the hosting site which received all leads for purposes of referring those leads out to other affiliates.
Search&Display was also deployed in a Global digital advertising banner on various publisher websites such as NY Times, Wall Street Journal, and the Financial Times, as determined by CIRE. This campaign also contained a lead generation form, to a contact at CIRE and the appropriate CIRE contact’s affiliates.
The Search&Display campaign enjoyed a 15.89% Bounce Rate- an unprecedented milestone in the Online Display industry.
"With Search&Display ads, we're seeing users spend an average of 30 seconds engaging with the property search within the ad. That means 30 seconds of potential buyers engaging with our brand. In addition, users that entered our site from Search&Display ads have a 60% higher average session duration than any display campaign we've seen to-date".
Lisa Gluck VP, Director of Digital Services
Christie's International Real Estate
Contributors:
| President: | John Marshall- Inoventiv |
| Director of Technology: | Matt Phillips- Inoventiv |
INOVENTIV CORP
Location: Canada
About the Agency:
Inoventiv's patented format, Search&Display has opened a whole new medium to marketers and is radically changing the way users interact with online advertising using search. The concept is a simple one: Allow users to personalise advertising —make it relevant and want to engage with—when they want to use it, all without interruption and all without ever leaving the page.