Observation : Today to access the playlist service of Spotify, users have to be logged in.
Issue : How to improve the user engagement with the brand and show to mobile users that the content offered by Spotify is user centric and can be customised to their interests.
Solution : Capitalize on micro-moments with a strategy focused on an innovative creative with customised content depending on the moment the creative is displayed (contextualised messages).
Target audience : Mass market audience with a focus on millennial
Strategic objectives :
1. Brand awareness – Click-through rate
2. Reach unique mobile users – Number of unique views per day
ADOTMOB
Location: France
About the Agency:
Founded in March 2014, Adotmob is a marketing technology company focused on delivering ads to relevant mobile audiences.
Adotmob has created the first fully integrated marketing suite including a buying stack, proprietary audiences, and exclusive in-house and dynamic formats, hence solving the problem of market fragmentation.
Adotmob is based in Paris and has offices in London and New-York.
