D3 Go! wanted to expand marketing of the Marvel Puzzle Quest match-three video game to a bigger audience of Marvel movie and comic fans. To celebrate the inherent weirdness of Puzzle Quest's "beat bad guys by playing puzzles against each other" mechanic, we set up a story familiar to everyone – the dreaded bad roommate confrontation – only in this case the good roommates were Marvel heroes, and the bad roommates were just plain evil. To resolve their conflict, the heroes and villains played Puzzle Quest.
