The Web Marketing Association is proud to present this 2018 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Entertainment Integrated Ad Campaign, Best Of Show Integrated Ad Campaign
IT Worldwide Digital Theatrical Campaign
Campaign Objectives:
1. POSITION AS AN EVENT FILM, ONE FOR A GENERATION THAT TRANSCENDS GENRE.
2. THIS IS A CULTURAL MOMENT, ONE THAT IS TRULY ESTABLISHED IN THE SOCIAL ZEITGEIST. A MUST-SEE THEATRICAL EXPERIENCE.
3. MULTI-PHASED, MULTI-GENERATIONAL APPROACH. ENGAGES ALL LEVELS OF FANDOM AND BROAD MOVIEGOING AUDIENCES.
4. UNEXPECTED, MINDFUL, GUT-WRENCHING, HIGHLY ENTERTAINING AND DIGITAL AND SOCIAL EXPERIENCES.
5. TAP INTO THE “LOSERS CLUB” AND EMBRACE THE BROAD APPEAL OF CHILDHOOD NOSTALGIA & ICONOGRAPHY.
6. UNIVERSAL LANGUAGE OF FACING FEARS & KIDS COMING TOGETHER TO STOP PENNYWISE.
Achieved Through:
- FLOAT - A CINEMATIC VR EXPERIENCE & TOUR / THEMED BUS
- Cast Live Stream
- Neibolt House Experience on Hollywood BLVD
- Global Influence Kits
- 8-Bit Game
- SnapChat Lens
- Robust Face Your Fears Social Campaign and Original Content
- Commissioned Art
- Fan Art
- Original Street Murals in Top Markets
- Art Gallery Showing
- Digital Websites
Resulting In:
- Anticipation for ‘IT’ was tremendous beginning with the record-breaking debut of its teaser trailer, and the film has exceeded all expectations.
- The critically acclaimed blockbuster became the highest-grossing horror film ever, breaking the 44-year record belonging to “The Exorcist,” one of the longest-held records in cinema history.
- After shattering numerous domestic records in its opening weekend—including those for the top horror film opening and biggest September opening for any film—"IT” is still going strong.
- $698,700,000 Worldwide Box Office as of January 3, 2018
Contributors:
| E. Vice President: | Blair Rich |
| E. Vice President: | JP Richards |
| Sr. Vice President : | Danielle Bekas |
| Vice President: | Bryan Warman |
| Director: | Andrea Chen |
| Creative Manager : | Ben Tripoli |
| Social Manager: | Sam Caulfield |
| Manager: | Karli Komoto |
| Manager: | Linda Leonard |
| Manager: | Monica Vergel de Dios |
WARNER BROS. PICTURES
Location: USA