To support the launch of MoistureShield's® new CoolDeck® technology, which optimizes heat reflection that results in cooler temperatures on your deck. The Backyard Bash Campaign was designed to highlight how you can spend more time on your deck, even in the hottest parts of the day when you have CoolDeck® technology.
For this campaign, MoistureShield wanted to reach homeowners, builders, and contractors, and help create excitement for the summer season.
