The project’s goal is to introduce Star Wars™: Jedi Challenges – a new smartphone-powered augmented reality experience. The experience features a seamless integration between the hardware and mobile applications that bring lightsaber battles right into the player’s world. The project components include a homepage take over that surprises the viewer when the key villain breaks out of the banner and blurs the boundary of the web interface. The homepage banner then leads to the product page that illustrates the various game components with both visual and written story telling.
