Best Retail Email Message

 
HP Holiday Flash Sale—
A celebration of savings

The Target
An engaged consumer audience seeking deals on great gifts during the holidays.

The Challenge
Consumers are inundated with sales and offers during the holiday season. HP asked us to develop Flash Sale executions that would cut through the clutter and deliver their most exciting holiday high-tech deals.

The Answer
We know that time is at a premium for shoppers during the holidays. We wanted to deliver quick-read messaging that was immediately enticing and presented some of HP’s most sought after products at terrific price points.

The Work
Our execution was a postcard style email with a welcoming holiday theme. One of HP’s most popular products, the HP ENVY Desktop, is front and center and the significant holiday savings are highlighted. Because it’s a flash sale, we were sure to reinforce a sense of urgency in the headline and in the subject line. The product headline, “The Power to Innovate” speaks to the promise of greater productivity and creativity in the new year.

Contributors:

Vice President of Creative:	Suzanne Darmory
Global Creative Director:	Christine Cucuzza
Creative DIrector:	Rich Patterson
Art Director:	Becky Chastain
CD Copywriter:	MIKE WILSON
Proofreader:	LEE PENNINGTON
Account Manager:	JONATHAN WONG
Creative Project Manager:	Amy Lee

ZETA

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.