Best Government Online Video

The #LoveYR video was intended to raise awareness of the York Region brand and position the Region as a beautiful, vibrant community. In advance of filming, we reached out to each of our local cities and towns to identify locations to feature, resulting in an inclusive video that is truly representative of York Region. The result? A video captures what it means to live, work and play in one great Region – from sunrise to sunset. The video launched July 2017. A multi-platform approach was taken to increase engagement and awareness of the video. Our measures of success included: 1. Obtaining 25,000+ Facebook views on the video 2. Garnering press coverage about the video; and 3. Engaging residents in a conversation about why they love York Region

Contributors:

	York Region Corporate Communications Branch

THE REGIONAL MUNICIPALITY OF YORK

Location: Canada