Although 15 million Americans have food allergies, many people don’t understand that life-threatening reactions can be caused by the tiniest exposure to an allergen. Our challenge was targeting people without food allergies to reinforce their severity and to foster respect and empathy for people who are affected.
Through social media posts, posters, postcards, and our microsite, we caught the attention of people who otherwise may not have paid attention to information about food allergies. The Deadly Food Allergies campaign was one of the most successful and shared campaigns that FARE has ever launched.
