Our goal was to create a dynamic & engaging website that raises awareness & educates all audience segments on Retained Blood Syndrome (RBS) & showcases ClearFlow as the clear & credible solution to this problematic syndrome.
The website was to become a vital source/media channel for all audience groups to increase awareness & elevate the brand while incorporating the “FLOW BETTER" message & imagery. It also clearly breaks up the problem/solution/mission sections to present complex information in easy-to-digest bites. We provided access to resources that demonstrate the functionality of the patented active blood & fluid evacuation system to speed recovery, reduce complications & lower healthcare costs related to medical tube obstruction.
The selected target audiences focused on medical specialists & professionals. By engaging these groups, they will be essential allies in bringing awareness to patients & hospital staff, explaining the importance of using PleuraFlow to prevent post-surgery complications.
1. cardiothoracic surgeons
2. ICU nurses
3. hospital administrators
4. investors
5. partners/sales team
