The #YKA360 Kamera Krew Campaign was designed to challenge Kamloops visitors to be "Boldly Unscripted" by asking people to try something new in Kamloops. People were asked to pull a challenge card from a bucket and to do whatever the card suggested. Participants would do the challenge while being filmed by the #YKA360 Kamera Krew and the experience would be shared online. The goal of the campaign is to showcase things to do in Kamloops and to make the destination more appealing to potential travelers who may otherwise not visit the area.
