The Web Marketing Association is proud to present this 2018 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Entertainment Online Video
DEAR EVAN HANSEN wanted to celebrate its first year on Broadway with its legion of fans. These fans, from the beginning, had a powerful, emotional bond with the show. The centerpiece of the first-year celebration was a “Fan Day”— a free performance for the show’s community commemorating the show’s anniversary on Broadway. But we needed a way for millions of fans across the globe to be a part of the moment, not just the lucky few that would be in the theater. First and foremost, this activation was for and about DEAR EVAN HANSEN fans. Whether they’ve seen the show or connected with the music, this diverse group of people deeply connected to the show and its core belief that we all need to feel part of a community. The activation would also need to serve as an invitation to newcomers around the world to feel the power of the show in order to connect us all. We needed to show the power and impact of the DEAR EVAN HANSEN community. So, we set out to create a space for fans to share their voice and find each other – the show’s memorable anthem, “You Will Be Found”, was the perfect space for that. The song allowed us to celebrate the role fans have played in the show’s success, show the diversity and scale of the show’s fanbase, as well as to create an experience that made our community feel physically present during the show’s “Fan Day Celebration.” The solution was to create Broadway’s first-ever Virtual Choir. We created a completely user-generated video with fan-sung lyrics, both as solos and in harmony, that celebrated the people who have “found” our show and each other.
Contributors:
| Executive Producer: | Bill Doble |
| Senior Designer: | Miles Morton |
| Art Director: | Ryan Muth |
| Account Executive: | Rachel Baldock |
| Account Supervisor: | Mollie Shapiro |
| VP of Client Services: | Jeremy Kraus |
| Assistant Account Executive: | Tori Piersanti |
| Creative Strategy Supervisor: | Stephanie Sciandra |
| Content Supervisor: | Nicole Lemieux |
| Executive Creative Director: | Chris Powers |
SITUATION
Website: www.situationinteractive.com
Location: USA
About the Agency:
Situation is a digital-first marketing agency. Since 2001, we’ve connected people with amazing brand experiences. Through creative, media, and technology, we help brands capture and promote why their brand is truly worth experiencing in ways that move people to action. Our wide range of capabilities services a variety of industries including arts and culture, automotive, B2B, theatre, education, health and wellness, non-profit, spirits, sports, travel and tourism, and TV/film.