The Web Marketing Association is proud to present this 2018 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Hotel And Lodging Online Video
TravelClick Video Solutions provides a full video strategy in order to enhance customer experience and generate additional revenue on the hotel websites. TravelClick Video Solutions is the only provider offering the full process from the concept creation, video production & editing up to integration, hosting & distribution of the videos, each step optimised to generate positive results for the hotel. The video solution comprises: • Hero Video: integrated on hotel landing page to inspire visitors • Brand Video: gives an overview of the property & its services • Individual Videos: show each area and especially the room categories more in detail Hotel Manin has implemented the full solution on its website and booking engine in March and April 2017 and seen positive results throughout the whole process. After the website publication with hero video on its landing page, the engagement metrics positively improved compared to the previous period (February 2017). The bounce rate decreased by 20,7%, the number of pages visited per sessions by 9.2% and average session duration by 15.2%. On a year-to-year basis, the overall revenue increased by 42% and ecommerce conversion by 22%.
Contributors:
TRAVELCLICK, INC
Website: www.travelclick.com
Location: USA
About the Agency:
TravelClick offers innovative, cloud-based and data-driven solutions for hotels around the globe to maximize revenue. TravelClick enables over 25,000 customers to drive better business decisions and know, acquire, convert and retain guests. The Company’s interconnected suite of solutions includes Business Intelligence, Reservations & Booking Engine, Media, Web & Video and Guest Management. As a trusted hotel partner with more than 30 years of industry experience, TravelClick operates in 176 countries, with local experts in 39 countries and 14 offices in New York, Atlanta, Barcelona, Bucharest, Chicago, Dallas, Dubai, Hong Kong, Melbourne, Orlando, Ottawa, Paris, Shanghai and Singapore. The Company also provides its hotel customers with access to a global network of over 600 travel-focused partners. Follow TravelClick on Facebook, Twitter and LinkedIn.