Best Hotel And Lodging Online Campaign

TravelClick’s Single Media Subscription is a digital product, which allows achieving maximum revenue and visibility in a quick, powerful and cost-effective way. MCM leverage proprietary business intelligence data as part of a customized strategy to drive direct bookings through your website with targeted digital campaigns that include paid search and display advertising.

Amura Alcobendas hotel started the Digital Media campaign with TravelClick in September 2017 and since the very beginning of the digital activity, the web performance dramatically increased, compared to the same period previous year.

Analyzing September-January data, the web production increased by 435% YOY while the accumulated web revenue expanded by 346%, registering an increase of 645% in room nights.

Looking at the Digital performance, in only 5 months TravelClick digital ads produced a total of 172 Bookings and 29,796eur back in revenue.

Overall, the Digital Media campaign’s contribution to the overall web production, achieved a very high score - 47% between sept 2017 and Jan 2018. (avg. 20-30%).

Contributors:

TRAVELCLICK, INC

Website: www.travelclick.com

Location: USA

About the Agency:

TravelClick offers innovative, cloud-based and data-driven solutions for hotels around the globe to maximize revenue. TravelClick enables over 25,000 customers to drive better business decisions and know, acquire, convert and retain guests. The Company’s interconnected suite of solutions includes Business Intelligence, Reservations & Booking Engine, Media, Web & Video and Guest Management. As a trusted hotel partner with more than 30 years of industry experience, TravelClick operates in 176 countries, with local experts in 39 countries and 14 offices in New York, Atlanta, Barcelona, Bucharest, Chicago, Dallas, Dubai, Hong Kong, Melbourne, Orlando, Ottawa, Paris, Shanghai and Singapore. The Company also provides its hotel customers with access to a global network of over 600 travel-focused partners. Follow TravelClick on Facebook, Twitter and LinkedIn.