Detroit-based pop brand Faygo has a hardcore base of fans, each of which has his or her own favorite flavor out of the over 50 flavors the brand carries. In fact, you can’t have a conversation about the brand without hearing something like, “I’m an Arctic Sun, all the way,” or “I’m definitely a Redpop girl.”
To capitalize on this insight, TMV created the “What Flavor Ya Got?” campaign. The home of the campaign — whatflavoryagot.com — gives Faygo fans the tools necessary to profess their love for their favorite Faygo flavor.
The microsite puts every single Faygo flavor on display in multiple ways:
• It’s chock-full of colorful video and quirky animation
• Each bottle gets a funky duo-tone treatment
• Man-on-the-street-style videos showcase Faygo fans as they share their favorite flavor and try new ones
• A personality test helps you filter down the 50+ Faygo flavors to figure out which flavor you are
• The Flavorizer app uses an Instagram-style UI to filter your social media profile photo with your favorite flavor’s color scheme
• Each flavor has its own Spotify playlist based on that pop’s personality
So, what flavor ya got?