ROXOR from Mahindra is an off-road vehicle that is built on the specs of the original Willys, a patent Mahindra has owned for over 70 years. It is built by hand in America and is the only off-road vehicle with a steel frame, truck-style transmission and Mahindra diesel engine. It’s an exciting entry in the off-road market, sparking interest for both its classic and powerful design.
As a recreational vehicle, ROXOR harkens back to when off-roading was done with real machines. This online ad ran on off-road enthusiast and outdoor enthusiast sites, and drove users to the brand website where they could find their nearest dealer.
