ROXOR from Mahindra is an off-road vehicle that is built on the specs of the original Willys, a patent Mahindra has owned for over 70 years. It is built by hand in America and is the only off-road vehicle with a steel frame, truck-style transmission and Mahindra diesel engine. It’s an exciting entry in the off-road market, sparking interest for both its classic and powerful design.
To back up the authenticity of the vehicle, ROXOR took over OutdoorHub.com for one full day with ads aimed at illustrating the vehicle’s history. We paired images of the vehicle at war alongside imagery of the present day ROXOR. With one look, the vehicle’s origins are made clear. These ads drove users to the brand website where they could build their own ROXOR online and find their nearest dealer.
