The Web Marketing Association is proud to present this 2019 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Advertising Rich Media Online Campaign
In September 2018, Aarki partnered with Huuuge Games for a user acquisition campaign aiming to broaden Huuuge Casino Vegas Slots audience reach.
The campaign ran on the major ad exchanges globally (except the US) and as we believe that speaking the language of the ad viewers is the best building block for a successful app marketing campaign, we developed localized variations of the best performing ad creative to reach our target audiences in their local language. Using language variants helped us both spread our message globally and connect with the users locally in a friendly and reliable way.
Another efficient strategic step was developing the custom bidding models specifically for Huuuge Casino. This allowed us to target and acquire quality users and predict the probability of post-installs. The goal was to use a custom model which predicts user quality, deciding whether or not to bid on the user, and this model was constantly optimized based on the analysis of the campaign’s performance.
Together with two other supporting creative ads that highlighted the game’s top components like the sound of a jackpot and falling coins, slots, characters, as well as new features and updates, we turned the user ad experience into something enjoyable. The increased install rate by +63.61 % and the conversion rate by +35.32% is evidence of the campaign’s success.
The campaign KPIs surpassed our expectations:
- Return on investment (ROI) jumped by +168.44%
- Cost per install (CPI) decreased by -34.61%
Contributors:
| User Acquisition Specialist, Huuuge: | Magdalena Zareba |
| Senior Manager of Client Services, Aarki : | Ela Roz Alvarez |
| Analyst Manager, Aarki : | Celina Mendoza |
| Associate Creative Director, Aarki: | Kass Yboa |
AARKI
Website: https://www.aarki.com/
Location: United States
About the Agency:
Aarki helps companies grow and re-engage their mobile users, using machine learning, data, and large customer reach. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment. Our data offers deep insights into user intent and usage habits. To drive performance, we activate our data assets through proprietary machine learning algorithms and engage users in real time with personalized creative. For more information, please visit www.aarki.com or follow us on Twitter: @aarkimobile.