The Web Marketing Association is proud to present this 2019 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Consumer Goods Website
Digital Echidna worked with client Wolf Steel Ltd. to build a unique, experiential website to showcase its Napoleon Grills brand of outdoor grill products. Time after time, Napoleon Grills has led the way with new and innovative patented technology: luxurious gas grills, exclusive Infra-red grilling experiences, using North America’s most advanced state-of-the-art technology. This client needed an online platform to improve content discovery, a powerful, relevance-based search, better navigation for end-users; and one that would allow content creators to create beautiful and compelling content for consumers.
The result is a fully responsive, WCAG 2.0 Level AA compliant solution that centralizes the management of all 40 plus Napoleon sites and marketing campaigns across several regions and languages, providing an extensible and flexible framework to grow over time as Napoleon’s needs evolve. Some features include a “quick shop” feature showing popular grills with options for the next grill up, leading discoverability of the best outdoor living consumer goods it has to offer. This site gets people to the product pages quickly and gets them what they want quickly, driving sales.
Contributors:
| Digital Marketing Manager (Wolf Steel): | Justin Spray |
| Senior Web Developer (Wolf Steel): | Peter Boardman |
| Digital Project Coordinator (Digital Echidna): | Tori Taylor |
| Account Manager (Digital Echidna): | Erin Brinen |
| Drupal Solutions Lead (Digital Echidna): | Martin Anderson-Clutz |
| Drupal Solutions Lead (Digital Echidna): | Anna Mykhailova |
| UX Design & Front-End Development (Digital Echidna): | Amanda McKee |
| Project Development Manager: | Ian Bullock |
DIGITAL ECHIDNA
Location: Canada
About the Agency:
Digital Echidna is a digital solutions team, specializing in Drupal, with a track record of providing its clients with an exceptional experience both in customer service and technical execution. It is one of the fastest-growing open-source development firms in Canada. Open Source Technology Solutions | Drupal Support, Migration, Training & Staff Augmentation | User Experience Research.