The Web Marketing Association is proud to present this 2019 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Financial Services Online Video
AFP Habitat – one of Chile’s largest pension funds – needed an engaging digital experience to replace their paper pension statements. Their goal: to motivate their 2 million members to open new accounts or make additional pension contributions.
Most people have difficulty understanding their text-based pension statements. IndiVideo uses Interactive Personalized Video to improve consumer education and engagement, empowering customers to make financial decisions and take swift, decisive action.
BlueRush used Individeo to create an engaging personalized pension statement video that educates and motivates action from 2M pension members. Each video leveraged customer data to create a customized 1:1 experience unique to that member.
The results were astounding. While 74% of viewers watched 100% of the video, fully engaging with the experience, 90% of consumers reported increased satisfaction and better understanding of their pension statement.
Contributors:
| BlueRush: | IndiVideo Team |
| Kunder: | Manuel Ibáñez, CCO |
| AFP Habitat: | María Olivia Álvarez Solar, Marketing Manager |
BLUERUSH INC.
Location: Canada
About the Agency:
BlueRush offers Software as a Service (“SaaS”) based content engagement platforms that enable organizations to achieve greater engagement and conversion metrics with existing customers and new prospects. BlueRush has a particular focus on the financial services industry in areas such as mortgage, loan and credit card origination, as well as supporting pension fund and insurance use cases. BlueRush develops and markets IndiVideo™, a disruptive interactive personalized video platform that drives return on investment (“ROI”) through customer interactions, from increased conversions to more engaging statements and customer care. IndiVideo enables BlueRush clients to capture knowledge and data from their customers’ video interaction, creating new and compelling data driven customer insights. IndiVideo can also be integrated with DigitalReach™, BlueRush’s SaaS-based content engagement platform, that delivers improved sales conversion metrics for more than 75,000 financial advisors at leading financial institutions. The combination of IndiVideo and DigitalReach is unique in the marketplace and provides BlueRush with a strong value proposition. For more information, please visit bluerush.com.