Researchers are incredibly frustrated with manual cell counting, which is tedious, time-consuming, and inconsistent.
Goal: Create fresh, fun, and unexpected campaign with the potential to spark a social movement against manual cell counting and arm young scientists with the information they need to make a case for switching
Audience: Scientists in their mid to late 20s/early 30s working for academic and/or underfunded labs who have to count cells with a hemocytometer and microscope.
