When International Paper approached us to rebrand the Accent Opaque paper line, we went back to the company’s roots, elevating its history to appeal to designers, printers, and paper merchants alike. The brand new accentopaque.com was at the core of this rebrand initiative. The site puts the spotlight on the new Accent logo, which pays homage to Lester Beall, the mid-century designer who created International Paper's iconic logo in the 1960s. We created the website to be an energetic expression of the new Accent brand, with the intent of giving printers and designers a place to go for not only product specs but also project inspiration and educational content. Users also have the opportunity to submit their own best work to be featured for the whole Accent community.
