The Web Marketing Association is proud to present this 2019 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Hotel And Lodging Integrated Ad Campaign
Client came to us requesting a media plan to guide conversions & prospecting, since their brand is not very recognized today. Audience used for prospecting was a combination of look-alike based on site abandoners & various google display & Facebook audiences (family vacationers, luxury vacations, ski resorts, snowbound travelers) to target people that are similar to their clients. We ran upper funnel campaigns via TripAdvisor destination pages, Facebook, Google Display Network, Adara & RhythmOne and lower funnel campaigns (paid search) through Google & Bing – We also ran remarketing campaigns through Facebook & Google. Overall results were strong. On the lower funnel side remarketing results showcased a 7:1 ROAS in remarketing & a 5.3:1 ROAS on paid search. On the upper funnel side, we saw overall website growth of 27% and new awareness was up 27%. The campaigns ultimately helped generated a 48% revenue uplift from direct bookings and a 55% increase in bookings through 2018.
Contributors:
TRAVELCLICK, AN AMADEUS COMPAN
Website: www.travelclick.com
Location: United States
About the Agency:
TravelClick offers innovative, cloud-based and data-driven solutions for hotels around the globe to maximize revenue. TravelClick enables over 25,000 customers to drive better business decisions and know, acquire, convert and retain guests. The Company’s interconnected suite of solutions includes Business Intelligence, Reservations & Booking Engine, Media, Web & Video and Guest Management. As a trusted hotel partner with more than 30 years of industry experience, TravelClick operates in 176 countries, with local experts in 39 countries and 14 offices in New York, Atlanta, Barcelona, Bucharest, Chicago, Dallas, Dubai, Hong Kong, Melbourne, Orlando, Ottawa, Paris, Shanghai and Singapore. The Company also provides its hotel customers with access to a global network of over 600 travel-focused partners. Follow TravelClick on Facebook, Twitter and LinkedIn.