The Web Marketing Association is proud to present this 2019 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Hotel And Lodging Online Video
TravelClick Video Solutions provides a full video strategy in order to enhance customer experience and generate additional revenue on the hotel websites. TravelClick Video Solutions is the only provider offering the full process from the concept creation, video production & editing up to integration, hosting & distribution of the videos, each step optimised to generate positive results for the hotel.
The video solution comprises:
•Hero Video: integrated on hotel landing page to inspire visitors
•Brand Video: gives an overview of the property & its services
•Individual Videos: show each area and especially the room categories more in detail
Hotel Convento has implemented the full solution on its website and booking engine in December 2018.
After the website publication with hero video on the home page, the Hotel Convento website saw its bounce rate decreasing by 22% the next few days after the launch of the website. We also noticed an increase in the average time spent on the website by 17%.
It is still too early to conclude more benefits on a long term basis in terms of revenue and conversion rate of the website.
The website is hosted on a new and faster technology launched by TravelClick in 2018. We can assume that a part of the boost of the performances is also a result of an upgrade of the platform.
Contributors:
TRAVELCLICK, AN AMADEUS COMPAN
Website: www.travelclick.com
Location: United States
About the Agency:
TravelClick offers innovative, cloud-based and data-driven solutions for hotels around the globe to maximize revenue. TravelClick enables over 25,000 customers to drive better business decisions and know, acquire, convert and retain guests. The Company’s interconnected suite of solutions includes Business Intelligence, Reservations & Booking Engine, Media, Web & Video and Guest Management. As a trusted hotel partner with more than 30 years of industry experience, TravelClick operates in 176 countries, with local experts in 39 countries and 14 offices in New York, Atlanta, Barcelona, Bucharest, Chicago, Dallas, Dubai, Hong Kong, Melbourne, Orlando, Ottawa, Paris, Shanghai and Singapore. The Company also provides its hotel customers with access to a global network of over 600 travel-focused partners. Follow TravelClick on Facebook, Twitter and LinkedIn.