The Web Marketing Association is proud to present this 2020 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Biotechnology Website
The goal of the Oncolyze website is to showcase the company's unique and novel technology in fighting cancer. This all starts on the Home Page with a striking, gutsy quest to 'kill cancer', utilizing an amazing proprietary science. Animated and interactive elements are featured throughout the website, reiterating the fresh, novel and unique therapeutic approach that is being developed by Oncolyze. Multiple navigational paths all lead to information about lysis (explosion) of the cancer cell. This is strategically reiterated throughout the website, as is an animated droplet (symbolizing the lysis) that reinforces the key message. Once a visitor's attention is captured, the goal becomes to educate the visitor about the science, the team, and the high-profile academic partners that support Oncolyze. The ultimate goal was to provide an immersive and memorable user experience and simple navigation for potential investors, corporate and academic partners, patients and HCPs.
Contributors:
| Creative + Development: | TNG Creative Team |
TNG CREATIVE
Website: https://www.tngcreative.com/
Location: United States
About the Agency:
TNG Creative is a healthcare-focused, boutique consultancy that bridges the gap between STRATEGY + CREATIVE + SCIENCE. We recognize the evolving needs and challenges of life science companies at all stages, and we proactively help our clients navigate them by leveraging the full multichannel spectrum. Our lean and nimble multidisciplinary team curates scientific data and transforms it into eye-catching stories that effectively communicate scientific and commercial value, not only to HCPs and patients but also to shareholders, investors, and other key audiences.