Built upon Tequila Herradura’s sponsorship of the 2019 Forbes Under 30 Summit in Detroit, Forbes created an original online video series called Journeys To Success to give the partnership additional scale and longevity among our millennial audience. Through a series of videos featuring Under 30 listers, we aimed to drive the “award-winning” association between Herradura and the Under 30 community. Forbes and Herradura highlighted inspiring Under 30 entrepreneurs from across the country, including Buzzfeed Executive Producer Ella Mielniczenko, in this bespoke video series. Each video shows that many times, the biggest ideas, strongest relationships, and most fruitful inspirations stem from socializing over a cocktail.