In 2019 Forbes BrandVoice and SAP Concur collaborated on an interactive, multimedia series focusing on artificial intelligence and expense management. With the goal of raising awareness for SAP Concur’s travel, expense and invoice management solutions, the dynamic Web series reached its intended target audience of finance and HR decision-makers. Documentary-style video, high-impact graphic design and interviews with leading experts such as Cloudera CFO Jim Frankola and SAP Concur’s Chief Product Strategy Officer Mike Koetting resulted in authoritative storytelling that engaged the right readers. Page views and social actions for the campaign exceeded Forbes benchmarks.
