In 2019 Forbes launched Impact 50, a custom-designed visual feature, which highlights some of the world's most notable impact investors. The list includes Bill and Melinda Gates, Michael Dell and many more industry titans who invest in ventures that both make money and have a positive social impact. Continuing our commitment to changing the wealth conversation from sheer net-worth to global impact, this feature builds upon the award-winning Forbes 400 franchise. By aligning Nuveen’s native ads with Forbes’ in-depth reporting, the investment manager's messaging effectively reached its intended audience of financial advisors and institutional investors. Nuveen's display ads outperformed key engagement benchmarks, including CTR and attention quality.
