AUDIENCE:
Sports Fans of the University Communities.
GOAL:
The goal of this spot was to highlight the hard work it takes to become a successful student-athlete. Similarly, the non-stop effort the UCU team puts in to offer the best service to their members and rates that are the Top 1% Best Rates in the Nation. The two types of hard work forge a connection between University Credit Union and the hard-working student-athletes across the West Coast Conference, creating a perfect match for this sponsorship-related spot.
