Kern’s Kitchen has long been a household name, thanks to the tradition of serving Derby-Pie® on Kentucky Derby day. A staple in grocery stores, specialty shops and restaurants in the region, Kern’s was ready to take their pies to the next level: the world. Kern’s needed to sell pies through their website for the next phase of their business model.
Kern’s Kitchen also needed to update both their website and photography, while maintaining their down-home, Kentucky roots.
Here’s what we served: A sleek, modern website that not only showcased the product through beautiful, new photography but gave pie-lovers around the world the chance to order this Kentucky treasure.
The proof is in the pie. Kern’s launched with enough time before this year’s Kentucky Derby to see an immediate impact on sales, with newly engaged users. Along with fresh e-commerce capabilities, their bounce rate has decreased 17%, average session duration has increased by 47%, or 30 seconds, and the number of pages per session is up 25%.
