ROXOR from Mahindra is an off-road vehicle that is built on the specs of the original Willys, a patent Mahindra has owned for over 70 years. It is built by hand in America and is the only off-road vehicle with a steel frame, truck-style transmission and Mahindra diesel engine. It's an exciting entry in the off-road market, sparking interest for both its classic and powerful design. To help position ROXOR as the new go-to vehicle for land management, TMV produced "This Land". the video tells the stopy of Sean O'Bryan, who started up a horse ranch in search of a simplier life for this family and ended up with an adventure that's over 20 years running. By only using visual depictions of the vehicle and neer mentioning it verbally, the story lent a feeling of authenticity and true lifestyle to the the brand.
